At Ignite Interactive, we keep on top of web search habits. One of the fast growing search trends is that more and more users are accessing websites from their smart phones or other mobile devices. This means that your website must be a little smarter, and mobile-focused.

Mobile Website Design

When we develop your site with the Mura CMS, it automatically creates a mobile version of your site. Instead of building a new site, Mura seamlessly integrates responsive design. This means that if a mobile device accesses your site, the Mura CMS automatically detects it and changes its format automatically. This site, designed specifically for smaller screens, makes navigating by touch-controlled devices easy.

The Mura CMS uses the JQuery Mobile Framework to build the mobile version of your site. To see a Mura-based mobile site in action, visit Ignite-Interactive.com on your own smart phone or mobile device right now.

All About QR Codes

If you’ve been paying attention for the past few years, odds are you’ve seen strange graphic patterns on stickers in store windows and on billboards everywhere. These graphics are called QR (quick response) codes.

QR codes allow smart phone users to scan the code with their phone’s built-in digital camera, and take a specific action. The action varies from code to code. This action could include everything from visiting a website to downloading a coupon to sending an email. Smart phone users must download a QR app to scan the codes. (Some common QR apps: Neoreader for iPhone or QR Droid for Android).

There is definitely no shortage of online services that generate QR codes. QR codes are a great way to reach out to customers by putting them on business cards, stickers, brochures, product packaging, letterhead and many other print-based marketing materials.